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When top agency Saatchi & Saatchi sent us their creative brief, we knew we were in for something special. They tasked us with the challenge of weaving classic print elegance with cutting-edge technology to birth a remarkable marketing video brochure.
THE CHALLENGE
This project threw some curveballs at us, no doubt:
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Inky Perfection: Saatchi & Saatchi envisioned a video brochure decked out in flawless black offset print, with not a single roll mark in sight. Oh, and the cherry on top? Spot UV all the way to the edge.
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Small Yet Mighty: The quantity was small, but that only amped up the need for each piece to be flawless.
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10 Inches of Excellence: They wanted a pristine 10” screen that screamed quality.
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Touching Innovation: On top of everything, they requested a touch screen with different channels.
THE SOLUTION
Our team rolled up their sleeves and got creative:
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Masterful Print: We brought in our A-game with our top-of-the-line offset printer, using a two-pass black technique to ensure premium print quality that set the bar high.
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UV Magic: Achieving spot UV all the way to the edge was no easy feat, but we embraced the challenge head-on.
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Sleek Tech: A 10” screen with touch functionality was a must-have, and we made sure it was up to snuff.
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Built to Impress: The final piece came together with a hardcase mount that exuded quality from every angle.
CONCLUSION
The result? A product that left Saatchi & Saatchi floored. They didn't just get a marketing tool – they got a showstopper. Our team's dedication to marrying classic elegance with modern innovation resulted in a piece that's as eye-catching as it is functional. This collaboration showcases what happens when creativity, technology, and craftsmanship dance together in perfect harmony.
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